Purpose- summarize the given article using common language
Audience- a regular person with normal knowledge of economy.
Genre- summary
Stance- neutral, just reporting information
Media - Internet
The article talks about the present economical and finantial crisis. Specifically it focus on how to avoid bad banks boards managment in order to keep them out from too risky positions.
The central idea of the text is using new and simplier tools to monitorize the real situation of a bank. As it defends, it would allow independent analysts, administrations and the whole society knows exactly about the health of this key industry. But also the bank boards would take profit of this proposal, it would help them to assess about the work of their CEO.
The alternative tools proposed by the writer in order to control the bank's risk behavior in general, and their CEO in particular are the following:
-Limit stock executives earnings in their wages. With that measure, they may not just direct the bank looking for rising the stock value, which usually means taking risky decisions.
-Link dividend policy with company benefits. It's a good way to limit costs when benefits get down, which means to reduce the stockholders' retribution at the same proportion that the company's results. But it's also a proper manner to reward stockholders and executives in good times, increasing their payouts gradually to the company's benefits. It increase the sense of being part of the same project.
-Add other values to decide about the strenghth of a bank. If we just take care of the earnings indicators, we'are looking at the short therm. Good benefits today doesn't assure the company is working properly, for example with costumer service, or with their employees, or even with a correct policy of investment and research policy.
-Optimize boards meetings. Park formal and administrative meetings and reports that are made just as a custom. Instead, spend more time in profitable themes and businesses, specially in that products and services that give today more benefits to the company, or have the potential to be key businesses in the future.
The autor claims to simplify the indicators used by bank boards, not only to control their own managers, but also to understand clearly both chances and dangers of their organisation and their industry. He also defends a more sensible way of manage banks, not just based in benefits and the short therm, but coherent and honest with the aim to add value with the company activity, both clients and stockholders.